Revitalisasi Ekonomi Pasca Pandemi COVID-19: Analisis Strategi Pemberdayaan UMKM Berbasis Digital Menuju 2025

Abstract

The COVID-19 pandemic has significantly impacted the economic sector, particularly
Micro, Small, and Medium Enterprises (MSMEs), which faced severe pressure in terms of
operations and competitiveness. This article aims to analyze digital-based empowerment
strategies for MSMEs as part of post-pandemic economic revitalization efforts toward
2025. This study employs a qualitative approach through literature analysis and secondary
data from academic publications, government reports, and recent case studies. Findings
indicate that the success of MSME empowerment is largely determined by synergy between
the government, private sector, and community in building an inclusive digital ecosystem.
Digital literacy, access to technology, and business mentoring are key factors in promoting
sustainability and competitiveness for MSMEs in the post-pandemic era. This study
recommends a collaborative model that integrates public policy, technological innovation,
and community institutional strengthening as a strategic direction for future MSME
empowerment.