Analisis Implementasi Model Green Banking Terhadap Kinerja Perbankan Pada Bank BTN syariah jambi (Studi Pada BTN Jelutung Kota Jambi)
Abstract
This study aims to analyze the implementation of the green banking model and its contribution to banking performance at Bank BTN Syariah Jelutung Branch, Jambi City. This research employed a qualitative approach using a descriptive method. Data were collected through in-depth interviews, observation, and documentation involving HRD personnel, employees/tellers, security officers, and customers. Data analysis was conducted through data reduction, data display, and conclusion drawing and verification. The findings indicate that green banking has been implemented through the digitalization of banking services, the use of mobile and internet banking, cashless transactions, paperless practices, and efforts to reduce the use of electricity, water, and paper. These practices contribute positively to operational efficiency, service speed and quality, employee productivity, bank reputation, and customer trust and loyalty. However, the implementation of green banking has not yet been fully optimized due to the absence of a comprehensive specific green banking policy, customers' continued reliance on conventional services, limitations in digital systems, uneven socialization, and the limited development of environmentally oriented financing products. The study concludes that strengthening policies, stakeholder education, digital system development, and environmentally friendly product innovation is necessary to achieve a more integrated and sustainable implementation of green banking in Islamic banking.
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