Pengaruh Transparansi, Kepercayaan dan Religiusitas terhadap Minat Masyarakat Membayar Zakat di BAZNAS Kota Jambi dengan Kesadaran sebagai Variabel Intervening
Abstract
This study aims to examine the effects of transparency, trust, and religiosity on the public’s intention to pay zakat to the National Amil Zakat Agency (BAZNAS) of Jambi City, with awareness serving as an intervening variable. This study employs a quantitative approach, using questionnaires distributed to residents of Jambi City who qualify as zakat payers (muzakki) or prospective zakat payers. The sampling technique used was saturated sampling, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that transparency and trust have no significant direct effects on the intention to pay zakat, whereas religiosity has a positive and significant effect. Transparency and religiosity positively and significantly affect awareness, while trust has no significant effect. Furthermore, awareness has a positive and significant effect on the intention to pay zakat. The indirect effect analysis reveals that awareness mediates the effects of transparency and religiosity on the intention to pay zakat, but does not mediate the effect of trust. The coefficient of determination indicates that the model explains 81.3% of the variance in awareness and 83.7% of the variance in the intention to pay zakat. These findings highlight the importance of enhancing public awareness through transparent zakat management and strengthening religious values. Therefore, BAZNAS Jambi City should improve access to information, provide continuous zakat education, and strengthen accountability in managing zakat funds to encourage greater public participation in formal zakat institutions.
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